So this was, I'd say during the 2012, 2013 timeframe, we began to see pieces of the. And they also confronted significant managerial modifications at that time. That’s when Steve Ballmer retired and so they necessary to go with a new CEO and might have gone various directions there. https://donovanjsxre.tinyblogging.com/stanford-case-study-solution-for-dummies-77864804