Mahadev Book grew through a 70‑30 profit-sharing franchise model: promoters retained 70% of earnings, while panel operators took rest. This decentralized system—using WhatsApp groups, call centers, live apps—scaled rapidly. But it also decentralized liability and made regulatory oversight difficult. The model reveals how online betting can spread fast within informal networks. https://mahadevbooki.in/blog/online-betting-mahadev-book/