The jeweler put in place its personal watchmaking Centre in Switzerland during the nineteen eighties and in 2000 purchased the independent high-horology ateliers of Daniel Roth and Gerald Genta (the latter founded by the legendary watch designer who contributed the Bulgari Bulgari), incorporating their knowledge in the parent Bulgari brand. https://swissmenswatch.blogspot.com/2025/06/a-legacy-of-light-swiss-watches-for.html