. They’re reacting to uncertainty. They’re looking to obtain their footing in a space that’s consistently shifting. This process will involve major adjustments to a company's lifestyle, processes, and know-how, pushed by the need for operational performance and competitive edge. In other situations, the business transformation could start out as https://www.ecom-group.com/2025/11/14/business-transformation-in-e-commerce-renovation-vs-innovation/