You're looking in the quarterly experiences. Profits projections are robust. Your revenue workforce is firing on all cylinders. The marketplace is ripe for disruption. Then, the CIO walks in.   You check with, "How rapidly can we start a whole new, personalised shopper loyalty app? Our rivals are getting floor." https://lorenzombozo.anchor-blog.com/20053494/your-most-significant-competitive-edge-is-hiding-in-your-server-home